Some people may feel that pop-up boxes disrupt their online experience, but it turns out that they are a very effective method of soliciting donations for your organization.
While there aren’t any statistics for nonprofits as of yet, award-winning social media scientist Dan Zarrella reports that subscription request pop-ups double conversion rates. Why could pop-ups work for your organization? If much of your website is dedicated to the merits of your cause, the direct question of “will you support our cause today?” in the form of a pop-up is simply another version of “the ask.” When used judiciously, pop-ups can help you convert donors, just like a “donate” button.
To learn more, see Why Pop-Ups Should Be Part of Your Online Fundraising.