Each year EveryAction, an email marketing group, does an analysis of the ways that email deliverability can impact fundraising success. According to 2016 benchmark online giving data, every 1% of email marked as spam resulted in a revenue hit of more than 1%. This figure is one that nonprofits need to note.
Ten years ago, the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute launched the Fundraising Effectiveness Project. This project surveys nonprofits each year to assess the effectiveness and efficiency of the development work they do. The 2015-2016 study included data from 10,829 nonprofit organizations.
There are so many competing factors in any recruitment effort — work piling up, time pressure, and financial realities. Yet the cost to an organization of a bad hiring choice can be dramatic. It goes far beyond the money and time wasted in making a mistake. The negative impact on the entire organization can be long lasting.