Norman D. Potter, Vice President/Chief Development Officer, Office of Development and Alumni Affairs, Wake Forest Baptist Medical Center

After over 27 successful years in the for-profit world of banking -- in wealth management, to be exact -- Norman (Norm) Potter had no idea that he would then face the biggest challenge of his career. But after being recruited and selected as Vice President/Chief Development Officer for Wake Forest Baptist Medical Center, that's exactly where he found himself.

Here, Norm shares the story of how his for-profit experience brought fresh thinking to the famed academic medical center's development department -- and the insights he gained as his leadership skills were tested by this brand new (for him) nonprofit world.